Showing posts with label Real Estate. Show all posts
Showing posts with label Real Estate. Show all posts

Tuesday, February 9, 2010

Let The Seller Beware


Real Estate, like any other industry, has trends that seems to be tweaked naturally by the economic climate. Anyone that is buying or selling needs to be intuned to what is currently happening to get the most bang for their buck at the close of escrow. I found this article very enlightening and it contains new information that I have not seen mentioned before. Here are six good points to ponder when considering remodeling.

Here are some excerpts from what was published on eTrade this morning and a link to the article.

Just a few years ago you could count on getting the bulk of your money back for almost any home-improvement project you took on. Today merely replacing a toilet seat can feel like throwing caution, and cash, to the wind. According to a study from Remodeling magazine, the average return on value for an upgrade declined from 87% in 2005 to 64% in 2009. But these six new rules will help you maximize your return on your remodeling investment.

Rule No. 1: Repairs get the biggest returns.

The smartest money now goes into needed maintenance. That's because while buyers might appreciate enhancements like Jacuzzis and Sub-Zeros, they won't tolerate a house with a leaky roof or antiquated plumbing. "If a property is known to have issues, today's buyers won't even look at it," says Austin real estate appraiser Jim Amorin.

And trying to keep problems a secret can cost you big-time. If buyers discover them during inspection, it's now common practice to ask sellers not only to pick up the tab for the repair but also to pay a penalty to compensate the buyer for the inconvenience of having work done.

So the $20,000 you saved by putting off a roof repair, say, could turn into a $30,000 credit to the buyers at closing, says Amorin.

Rule No. 2: Remodeling beats adding on

McMansions have gone the way of the SUV -- and large additions don't pay off either. "There's been a fundamental shift toward quality over quantity," says Warwick, R.I., real estate agent Ron Phipps.

Want an eat-in kitchen? Knock down the wall between the kitchen and dining room ($2,000 to $8,000, depending on whether it's load-bearing or contains plumbing). That will instantly create a large eat-in kitchen and give the whole house a more open feel -- without a huge investment to make up at resale.

Rule No. 3: Eco-friendly upgrades can save cash.Some green improvements pay you back long before you sell your house. Install energy-efficient features, such as EnergyStar appliances and extra wall insulation, and you'll see lower energy bills every month.

Most people in the market right now are first-time homebuyers in their thirties, and they've been raised to care about carbon footprints and being ecofriendly.

The best way to go green is with a while-you're-at-it job: When it's time to replace your furnace, upgrading to super-efficiency might add only $500 (after tax credits), compared with standard new equipment, but it will save you -- and your buyers someday -- $150 or more in annual heating costs.

Rule No. 4: Tech infrastructure trumps cool gadgets

Ethernet cable

Home electronics seem like a deal, since prices have fallen about 50% over the past three years and continue to drop, according to Stephen Baker, president of industry analysis at NPD Group, a market research firm.

Still, that doesn't change the fundamental problem with expensive built-in technology: Put in a $10,000-plus dedicated home theater today, and something better will come along tomorrow. With buyers seeking any excuse to low-ball their offers, they're not going to reward you for an out-of-date system.

Tech infrastructure is different, however. Anytime you're opening up walls for a construction project, have cabling and Ethernet ports installed. At about $80 a room, it's a low-cost way to provide the capability for whatever technologies come along.

Rule No. 5: Let the Joneses be your guide

During the boom, you could be the first on your block to have a luxury kitchen, spa bathroom, or in-ground pool and count on others following suit. And even if the neighbors never took your lead, there was plenty of equity growth to cover your costs.

Nowadays that fudge factor is gone. "You really have to keep your house's amenities in line with the neighborhood now," says Kermit Baker, director of the remodeling futures program at Harvard University's Joint Center for Housing Studies.

If other houses on the block have real marble countertops, by all means add one to your house, but if everyone still has faux blue-marble Formica from the '70s, you're not getting your money back.

Also, keep your projects design-neutral so they'll appeal to the greatest number of people. Choose neutral colors and traditional electrical and plumbing fixtures unless your house has a modern architectural style.

Rule No. 6: The new payback time is five years

As with any volatile investment, the longer your time frame, the lower the risk. Don't take on a big project if you're likely to move in less than three to five years. There's just too much chance that any money you put in -- aside from necessary repairs or superficial cosmetic work -- could be lost. while the housing market continues to meander.

But if you plan to stay awhile, don't delay starting a project. Home improvements are a bargain right now, with contractors bidding 10%, 20%, even 40% lower for the same work than just a year or two ago, says Bernie Markstein, senior economist for the National Association of Home Builders.

Grab them while they're hungry for work and make it clear that you'll be getting multiple bids so they'll be motivated to undercut one another's prices. You'll fulfill the first rule of investing: Buy low. Then hope that when you're ready to move, you can sell high."

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I think this article gives some very valid guidelines in today market we have to look for every possible advantage when making any plans with our home, our biggest investment.

People in this climate tend to be reluctant to spend any money but if they don't spend some, they will lose a percentage of their profits when the deal is closed. The key is to be informed and aware of the trends and to make the best choices of where that money is spent. Although I found the point to make electronic infrastructure upgrades a part of any remodel when the walls are open a new idea, it makes prefect sense.

It has been my experience that buyers rarely find things in disrepair appealing. The difference between now and 2006 is that at that time buyers would tolerate just about anything just to "get in" to a home. Not so today and now the buyer holds the trump card. They will find ways to get what they want so it is time for the seller to beware. You have to do everything in your power to present your home at its best just to get a good appraisal.

If you set your price too high, the buyer will not be able to get a loan unless everything is just so. I expect that we will never see that Mad Hatter ride of the earliest years of the 21st century again in our life time. The heyday of the seller is over. We have to meet more in the middle now and it is best to do it fully armed with pertinent information so we can make wise choices.


The Goal!

Wednesday, November 18, 2009

House Perspective

ARE YOU HAVING TROUBLE SELLING YOUR HOUSE?
Why the real estate market is faltering these days...


Your house as seen by.....YOU.

Your House as seen by .......The BUYER

Your house as seen by ......The LENDER

Your House as seen by.....The APPRAISER


Your House as seen by ........... the COUNTY TAX COLLECTOR

IS IT ANY WONDER?

Sunday, May 4, 2008

Pricing and Staging

I found this article on a home staging blog and wanted to keep it so I am storing it here. You may find it interesting too.


Chipping Away the "PRICE IS KING" Myth in Home Selling

"The way many Realtors and home sellers rely on pricing as a marketing strategy for home selling is not entirely all it is cracked up to be. Believe it or not there is a simple yet profound parallel lesson both Realtor and seller can gain from the way Lay's potato chips are packaged, priced, marketed and sold and how real estate is packaged, priced, marketed and sold.

First, lets me be clear... when it comes to selling anything, be it real estate or potato chips, price IS king. It is a fact that the selling market will only get the price the buying market is willing to pay... this is what makes price "KING". However, I think that too many agents and sellers collapse the concept of "KING" down to mean it is the ONLY thing that matters when it comes to selling real estate. They don't understand the total ramifications of HOW pricing is but one factor managed and integrated into the overall marketing and selling process of real estate.

With that in mind, let's crunch on the pricing lesson of the potato chip...

Recently I saw a persuasive news segment on CBS Sunday Morning. In the piece the correspondent reported on the dynamic and well-regulated world of food labels. Interviewed for the segment was the Product Manager at FritoLay that was responsible for marketing their "natural" potato chip product. FritoLay knows that while Classic Lay's Potato Chips (Bet'cha can't eat just one!) have been a snack "staple" in America for years, consumer tastes change. Because markets and tastes change, FritoLay knows they must ongoingly develop products… including potato chip products.

Surprisingly on camera, the FritoLay's marketing manger shared a company "secret" about one of their newer products... the Natural Potato Chip. She revealed that Lay's Natural Chips are for the most part exactly same product as Lay’s Classic Chips. BOTH are nutritionally the same product and are made using the same type of potato and are cooked in the same way. The only real difference, between the two, is that "natural" chips are salted with sea salt, a salt PERCEIVED to be more natural, are cut thicker and are put in bag that looks more earthy in color and has a matte (paper bag like) finish. Classic Chips go into a shiny red and yellow bag.

Ok, so what! Both bags of chips are the same. What's does that have to do with price?

Well, there is one other BIG difference between Lay’s Natural and Classic chips. FritoLay admitted that they put LESS chips in the Natural chip bag AND the then charge MORE for them. That's right, less product for MORE money. So if price really is KING, how could they get away with this? Well, FritoLay's knows that buyers buy what they want...some potato chip consumers want "natural" chips. Buyers do not perceive Classic Chips as natural... even though they really are. If FritoLay wants to sell chips to the "natural" buyer, they have to sell a product that is viewed as "natural" they know the packaging then becomes essential in driving home the "natural" point.

So even though these chips are basically the same, because the potato chips are packaged in a way that buyers can easily and visually relate to them... they buy them. FritoLay knows that buyers buy products, as simple as potato chips, when they connect to it.

Or said another way... even though homes are often similar, when homes are packaged (staged) in a way buyers can easily and visually relate to them... they buy them. Stagers know that buyers buy products, as COMPLEX as a home, when they can connect to it. A real estate stager's job is to package a house in a way that the buyer will relate to. In a chip, THAT is what staging is all about.

So, while it is important for a home/listing be priced right, don’t be misguided into solely believing the "Price is King” myth… if you do then your home/listing may just end up sitting there on the market as a Real Estate Couch Potato."