Tuesday, May 27, 2008

Casual Decor

"Decorating Your Home for a Casual Look

The Focus is on Comfort

By Coral Nafie, About.com

White Sofa and Print Pillows

Bright plaids and flowers give a wonderful fresh look to this casual room.

Do you long for a casual style room that is homey, warm, comfortable, and inviting? Who doesn't want to be comfortable in their own home? If you want to put together a casual style room, learn the basic elements that combine to create a truly casual room.

For starters, casual rooms have simple details, textured elements in fabrics and accessories, restful horizontal lines, soft upholstery, low-luster surfaces, and arrangements that avoid perfect symmetry.

Details are simple, and elements are rectangular or softly curved.

A room decorated in a casual style is the perfect place to have a touch of whimsey. Use an old or reconstructed birdhouse or wooden candlestick for a lamp base, stack pieces of old luggage for a side table, use a low vintage ironing board for a coffee table.

Casual decorating is easily incorporated into rustic, French Country, cottage, Shabby Chic, or American Country decorating styles.

With people enjoying more relaxed lifestyles, many homes today are totally decorated using the elements of casual decorating. But any home can incorporate the elements into a guest room, country kitchen, guest room, or bath. The elements of a casual style of decorating can sneak into most any room and make it feel comfortable.

The elements of a casual style of decorating are discussed below. Use any or all of these tips to bring the casual decorating style to your rooms.

  • Furniture in a casual interior is soft and comfortable. Upholstered pieces are usually oversized and slipcovered.
  • Many pieces of upholstered furniture are covered in neutral colors, such as tan, gray, beige, or off-white. But other colors are used, too. Soft pastels give a peaceful feeling. Or try darker tones such as navy, rust, olive or forest green, wine, and cranberry for punch.
  • Fabrics on furniture and pillows are usually textured, rather than shiny. Interesting weaves of natural fibers like cotton, linen, wool are typical. New synthetic weaves give a natural look and add durability.
  • For special accents on upholstered pieces, add ruffles, pleats, buttons, ribbon, or cording. Contrasting colored details incorporate the full range of colors in the room.
  • To achieve a casual look, pieces are often long, large, and horizontal, rather than vertical and tall and petite. Tables are chunky and of a large scale, which gives a comfortable feeling, while providing space for storage and spreading out. This helps to create a restful look.
  • A room decorated in a casual style is the perfect place for found items of wicker, iron, and rattan, or flea market finds. Old antiques fit in well.
  • A room decorated in a causal style often has furniture arranged on the diagonal, cutting off sharp corners. Matched pieces are not required, as the focus is on easy.
  • An ottoman is essential for comfort. Add a large wooden or rattan tray to convert it to a coffee table.
  • Light woods are often used for furniture pieces and wood flooring. Oak and pine are the most popular, either painted or finished with a flat, low luster varnish to protect the grain.
  • Hammered iron, antiqued brass, wrought iron, porcelain, or carved wood are used for the hardware on doors and drawers.
  • Collections of treasured or found items are often arranged to add the casual look. The shelf of a bookcase or corner tabletop is the perfect place for an arrangement of treasures.
  • Bedrooms in a casual home must have a mountain of pillows and a comfortable quilt.
  • Windowcoverings in a casual room usually start with shutters, blinds or shades for privacy and light control. They're enhanced with simple valances of fabrics, often layered over non-traditional drapery hardware. Add a touch of whimsy here using a tree branch or old iron pipe for a curtain rod. Drapery panels often hang at the sides, or use long iron nails or notched tree branches for tie-backs.
  • Details on window treatments are simple. Contrast lining fabric peeking out from the sides, cording or wide contrast banding, or tab tops with buttons or ribbon details dress up the window--but not too much! Add a simple swag of fabric or fabric tie-backs if you must.
  • Floors in a casual style room are hardwood, tile, stone, or stained concrete. If carpet is used, it should not be too plush. Rather chose sisal, berber, or long, shaggy styles or subtle geometric woven patterns.
  • Rooms decorated in a casual style have light fixtures made of wrought iron, tin, pewter, or wood. Simple chandeliers look old in wrought iron or antiqued metals. Or electrify a hanging pan rack or hang a rack of antlers. Add small fabric-covered lampshades on the small candle lights. Or select a chandelier that burns real candles for a really warm, homey feeling.
  • Almost anything you have around the house becomes a decorative accessory in a room decorated in a casual style. Gather pillows, books, boxes, candlesticks, bird houses, and flowers and put them everywhere. Easy-to-keep plants or silk plants add color and texture and candles give a warm, welcoming glow and fragrance.
  • Artwork of country, casual themes is simply framed using wooden frames, either painted or stained.
  • The dining table of a room decorated in a casual style would be set with rugged stoneware, textured woven or fabric placemats, coordinated napkins, heavy glasses, stainless flatware, wooden bowls, and accessories of iron or pewter. The colors of the table should enhance the theme of the room, using either bold floral patterns, plain pieces, or soft, comfortable pastels.

    Keep in mind that a room decorated in a causal style should be:

    • comfortable, homey, welcoming, and sturdy.
    • Fabrics should be soft and textured.
    • Furniture is long, overstuffed, and low.
    • Surfaces worn and rugged.
    • Accessories are old and rustic.
    • A touch of whimsey is in order.

    Use a casual style wherever you want to create a warm, inviting atmosphere."

  • Tuesday, May 20, 2008

    Your Entryway

    10 Entryway Updates

    Rumor has it that you never get a second chance to make a first impression. Why not wow your guests the moment they arrive with an attractive, welcoming and functional entryway? It can be one of the most inexpensive spaces to update but the most important places in the home since it's the first to welcome your visitors and one that will greet you and send you off into the world daily. It's not a bad idea to actually like a place you see so often.



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    What can you do to spruce things up?



    1. Remove everything that can be moved and place it in another room.


    2. Give the space a thorough cleaning from floor to ceiling. Pay attention to scuff marks on the walls, cobwebs, and the condition of rugs or throw rugs if you have them. Now you can start with a blank slate.


    3. Make a plan of action. WIth pen and paper in hand, sketch a rough outline of the space, marking doorways, windows, etc. Consider the flow of traffic and whether or not the space is working for you and your guests in the best possible way. Now it's time to write a separate TO DO list as you consider the following...


    4. How about your door? Can you update the doorknob? Have you considered painting it on the inside with a bold color? Are your locks working properly? Notice also which way doors open and close. Is your front door opening into an awkward wall or directly into the entry to another room? Switch the door so that it opens in the opposite direction - perhaps to a solid wall where you can place a console table and a mirror or art.


    5. Consider the walls. Paint, beadboard, wallpaper, a chair rail or some crown molding may work wonders. The average entryway is a small, transitional space so you can often go with bolder wallpaper or more dramatic paint colors - brights, darks, this is the space to go all out and have some fun!


    6. Look at your lighting. Should you install a few sconces to flank a mirror for a softer, more inviting mood? Does the pendant light need updating? Maybe your chandelier needs a few crystals replaced or a good dusting? Is your current fixture the right proportion for the room or is it too small or large? What about the bulbs themselves, are they making you and your guests look lovely or do they bring out every flaw? If you like to control matters, install a dimmer switch. Brighten for tasks like cleaning and entering the home, dim just a tad when you're expecting guests for a dinner party and you're trying to set the mood.


    7. Storage for coats, umbrellas, shoes, hats, mittens, you name it -- These are essentials that need a home. Consider a boot tray for winter and rainy seasons. If you have a coat closet great, this is a good time to organize it. If you lack a coat closet you'll need either a coat rack or some type of wall system (hooks, for example). Can a bench seat with storage keep gloves and hats? Maybe a few baskets or storage boxes arranged neatly on a shelf beneath the console will hold everything?


    8. Furniture needs to serve a purpose and look good. Whether it's a single shelf or a console, it's good to have a place for everything from Sparky's leash to the newspaper, daily mail, paper/pen, your cell phone, keys, candy/mints, etc. You may find a bench or chair helpful for putting on shoes or placing a handbag or groceries. Is the furniture sturdy? Clean? Would paint, new upholstery or hardware make it stand out more? Think about what you currently have. Are you using it? If not, consider other options.


    9. How's your flooring? If you cannot afford to update it, scrub and shine what you have and top it with at a lovely, durable rug.


    10. Decorate! Flowers, a plant, fresh flowers, a fancy trash bin, a decorative umbrella stand, a framed mirror, wall clock, some art... Shoes on or off? If you have a no shoes policy, try creating a cute sign asking guests to remove their shoes. Place the sign on a shelf or console table, or frame your words and hang it where guests will notice it upon entering. "Remove thy shoes", "Please slip off your shoes and stay awhile", "Shoes be gone!", "Care for a pair of slippers?", "Shoes go here (with an arrow pointing to location)", or "Lose the Shoes" are some ways to get your point across.






    Sunday, May 4, 2008

    Pricing and Staging

    I found this article on a home staging blog and wanted to keep it so I am storing it here. You may find it interesting too.


    Chipping Away the "PRICE IS KING" Myth in Home Selling

    "The way many Realtors and home sellers rely on pricing as a marketing strategy for home selling is not entirely all it is cracked up to be. Believe it or not there is a simple yet profound parallel lesson both Realtor and seller can gain from the way Lay's potato chips are packaged, priced, marketed and sold and how real estate is packaged, priced, marketed and sold.

    First, lets me be clear... when it comes to selling anything, be it real estate or potato chips, price IS king. It is a fact that the selling market will only get the price the buying market is willing to pay... this is what makes price "KING". However, I think that too many agents and sellers collapse the concept of "KING" down to mean it is the ONLY thing that matters when it comes to selling real estate. They don't understand the total ramifications of HOW pricing is but one factor managed and integrated into the overall marketing and selling process of real estate.

    With that in mind, let's crunch on the pricing lesson of the potato chip...

    Recently I saw a persuasive news segment on CBS Sunday Morning. In the piece the correspondent reported on the dynamic and well-regulated world of food labels. Interviewed for the segment was the Product Manager at FritoLay that was responsible for marketing their "natural" potato chip product. FritoLay knows that while Classic Lay's Potato Chips (Bet'cha can't eat just one!) have been a snack "staple" in America for years, consumer tastes change. Because markets and tastes change, FritoLay knows they must ongoingly develop products… including potato chip products.

    Surprisingly on camera, the FritoLay's marketing manger shared a company "secret" about one of their newer products... the Natural Potato Chip. She revealed that Lay's Natural Chips are for the most part exactly same product as Lay’s Classic Chips. BOTH are nutritionally the same product and are made using the same type of potato and are cooked in the same way. The only real difference, between the two, is that "natural" chips are salted with sea salt, a salt PERCEIVED to be more natural, are cut thicker and are put in bag that looks more earthy in color and has a matte (paper bag like) finish. Classic Chips go into a shiny red and yellow bag.

    Ok, so what! Both bags of chips are the same. What's does that have to do with price?

    Well, there is one other BIG difference between Lay’s Natural and Classic chips. FritoLay admitted that they put LESS chips in the Natural chip bag AND the then charge MORE for them. That's right, less product for MORE money. So if price really is KING, how could they get away with this? Well, FritoLay's knows that buyers buy what they want...some potato chip consumers want "natural" chips. Buyers do not perceive Classic Chips as natural... even though they really are. If FritoLay wants to sell chips to the "natural" buyer, they have to sell a product that is viewed as "natural" they know the packaging then becomes essential in driving home the "natural" point.

    So even though these chips are basically the same, because the potato chips are packaged in a way that buyers can easily and visually relate to them... they buy them. FritoLay knows that buyers buy products, as simple as potato chips, when they connect to it.

    Or said another way... even though homes are often similar, when homes are packaged (staged) in a way buyers can easily and visually relate to them... they buy them. Stagers know that buyers buy products, as COMPLEX as a home, when they can connect to it. A real estate stager's job is to package a house in a way that the buyer will relate to. In a chip, THAT is what staging is all about.

    So, while it is important for a home/listing be priced right, don’t be misguided into solely believing the "Price is King” myth… if you do then your home/listing may just end up sitting there on the market as a Real Estate Couch Potato."